Sports Sales Summit
Welcome to the Greatest Sports Sales Summit 2019

The 2019 Sports Sales Summit was created by working sports business professionals, with the goal of enhancing every attendee’s ability to move tickets, grow their personal brand and increase their engagement with working professionals in the field today. The goal is to help every working sports sales attendee develop the skills necessary to refocus and enhance their efforts with a 1-day, no-nonsense training seminar. Each attendee will be fully immersed in techniques for group sales, digital branding & sales, as well as leadership components to ensure a winning career strategy.

The 2019 Sports Sales Summit

  • Cutting edge engagement with working professionals
  • Focused on how to improve your personal brand
  • Proven leadership development while educating on how to drive sports sales

Our trainers aren’t here to “sell stuff” to you.

They are here specifically to make every attendee better.

Expect a truly remarkable sales training experience.

Count Every Second Until the Event

At What Time?

Today, what started as a small conference has turned into the unmissable rendez-vous for product people.

Sports Sales Summit Events
July 8, 2019
8.00 am - 10.00 am
Session One: Creating Pipelines and Qualifying
Sales reps will understand pipelines vs prospects, growing them to close, and how to keep refiling. It will also give the rep the opportunity to qualify someone from their pipeline quickly).</p> <p>Upon finishing this session, the reps will return and know how to spend an hour of their day prospecting smartly and creating 2 power hour lists for success each night before leaving, find ‘who’ are our people, ‘where’ are our people, ‘who’ are people like them and ‘who wants ‘ our people, and, once placing a prospect into their pipeline be able to move them up the 4 steps to close.
10.00 am - 12.00 am
Session Two: The Dating Game: Creating a Conversation
Sales reps will learn to interact in a conversational way, evoke emotions while finding needs.</p> <p>Upon finishing this session, reps will return to their team and instantly start utilizing engaging conversations, know how to get the emotions involved, ask relationship based questions, use transitional statements, begin using the art of silence, and make their recommendation based on a quality conversation. Reps will also know how to brand themselves and utilize social media to move areas of sales forward.
12.00 pm - 05.00 pm
Session Three: Planning a Winning Strategy
The sales rep will be able to create and understand the strategic process. They will be able to put together a quarterly strategy to achieve their goals and design structure to their day.</p> <p>Upon completion, reps will return to their team and be able to create a process for success. They will formulate timelines of sales coming in, know how and when to move some sales up, and will create quarterly plans for success.
5.00 pm - 07.00 pm
Session Four: Specific Sales Area
The sales rep will understand and create touchpoints to keep their members engaged and retention up; they will be able to supersize groups and know the steps to supersizing; and will be able to develop non profits in ways other than just fundraising tickets.)</p> <p>Upon completion, the reps will return to the team with a solid plan for touchpoints both in and out of season, return with a few potential groups for supersizing along with the strategy to do so, and will know how to run a non profit workshop to help create a true partnership where both the team and the non profit wins.
Who's Speaking?

Kathy Burrows

[Keynote Trainer]

Liz Menne

[Data Analytics Trainer]

Joe Rixon

[Ticket Operations Trainer]

Peter Stringer

[Digital Marketing Trainer]

Amy Scheer

[Business Consultant]

Bill Makris

[Arizona Coyotes Ticket Sales & Service leadership TEAM ]
General Admission

General Admission

Sales Team of 5

Sales Team of 5

Sales Team of 15

Sales Team of 15

Troy Kirby
About the Host

Troy Kirby

I’ve worked in the sports industry for over 15 years, at three different university athletic departments, and one professional soccer team. I’ve also consulted with minor league franchises and ticket companies on how to built revenue and develop efficient strategic planning for the future.

I have keynoted several conferences, sit on the board of one association (Association of Luxury Suite Directors), and am a founder/president of a college ticket association – The National Association of Athletic Ticket Sales & Operations (NAATSO). I also host a sports business podcast which has interviewed over 400+ professionals in the field which is heard throughout the world (12-15k listeners per month), including on Yahoo! Sports Radio, Podcast One, TuneIn, Stitcher and iHeartRadio. I am also a contributing writer for SEAT Magazine and Ticketing Today.